Track ROI and gain valuable audience insight
With every news release, you get access to our easy-to-use analytics dashboard. Learn where your readers came from, when your release got read, which search engines picked up your news, and more. Evaluate campaign success, examine your audience, and get actionable insight you can use in all your marketing and communication efforts.
Quantify the success of your press release with performance data such as number of full text views, headline impressions and click through rates. We can tell you how many people shared your release, how many printed it, and even how many copied its contents.
Get to know the people who care about your news. Use audience reports to find out where your readers are located, which browsers and mobile devices they’re using, which search terms they used to find you, and when they read your release.
Information can be a powerful marketing tool! Compare engagement for different headlines and news topics and find out what your audience responds to most. Learn your audience’s language by reviewing the keyword analysis. Plus, view date and time reports to see when your readers are most active and plan your schedule for later releases.
Study Your Audience:
- Operating System
- Mobile Devices
- Service Providers
- Day of Week
- Time of Day
- Reads & Impressions
- Social Media Shares
- PDF & Media Downloads
Identify Your Best Referral Sources:
- Search Engines
- Referring Sites
- Syndication Services
- Social Media Sites
- Webmail Providers
Everything you learn can help you optimize future campaigns for greater impact!