ORGANIZE CONTACTS & CAMPAIGNS
Track media activity with a CRM built for PR Professionals
Get rid of Excel as your contact database. Stop using a sales tool to manage your media relationships. Build outreach campaigns that are efficient and effective.
ReleaseWire CRM makes it easy to manage your media contacts and blogger outreach. ReleaseWire CRM is fully integrated with ReleaseWire’s news distribution service, so you can keep your media influencers updated with your latest press releases and track any follow-up activity.
Segment your media contacts based on your own criteria. When you distribute press releases using ReleaseWire’s press release distribution service, you can choose to send to your full contact database or targeted contact lists.
Here’s what else you can do:
Segment media contacts by outlet, role or custom criteria
Schedule tasks according to media contacts and media outlets.
View an activity history for each contact (e.g. releases, emails, calls, meetings)
Automatically track email correspondence
Ensure you aren't sending duplicate press releases to the same contact
Share your media contacts with colleagues
Import contacts from other spreadsheets or databases
Build credibility by cultivating quality media relationships. ReleaseWire is the tool you need to ensure you’re reaching out, following up, and taking advantage of media opportunities.